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Showing posts from 2012

The Chinese Valentine's Day Fairy Tale

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My colleague said that it's the Chinese Valentine's Day today (7th day of the 7th lunar month in the Chinese calendar) and here's the fairy tale that inspired their version of heart's day! Chinese Valentine's Day is on the 7th day of the 7th lunar month in the Chinese calendar. A love story for this day is about the 7th daughter of Emperor of Heaven and an orphaned cowherd. The Emperor separated them. The 7th daughter was forced to move to the star Vega and the cowherd moved to the star Altair. They are allowed to meet only once a year on the day of 7th day of 7th lunar month. The story began from the good-looking poor orphaned boy living with his elder brother and sister-in-law. After his parents past away, his brother inherited the house and the land. The boy owned an old ox. He needed to work on the farm's field with the ox everyday. So he was called a cowherd. His daily life was just like in a Cinderella story. The 7th daughter of Emperor...

Global Yellow Pages Singapore Resells Google AdWords

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As of February 2012, Global Yellow Pages (GYP) Singapore had begun selling ad placements in Google Search sponsored listings. Despite the concern that Yellow Pages Singapore risks its core print and online directory products by reselling Pay-per-Click (PPC) solutions directly to web site owners and advertisers, they’re cleverly bundling their core print products and methodically leveraged their sales force. Although there are claims that the Yellow Pages industry is dying, the company is making the shift of combining print and online products to remain a relevant local player in the advertising field. Currently, aside from their Google AdWords packages being sold as ala carte , Global Yellow Pages also have bundle solutions for its other products, portals and directories.

Global Yellow Pages’ AdWords Service – the Best Google AdWords Service in Singapore

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If you are looking to promote your web site or online store via Google AdWords, the best service to seek is the Google AdWords service of Global Yellow Pages . Their team of Google AdWords Campaign Executives will do all optimization necessary in order to bring qualified traffic to your web site for as low as $10 daily budget. For inquiries, email AdWords(at)YellowPages.com.sg or contact (+65) 63511930.

Google AdWords Prohibits Money Lenders and Loan Sites Targeting the Singapore Market

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Google AdWords is in the way of adhering to the Singapore Law on restricting money lender sites in advertising with search engines’ sponsored links ( such as Google AdWords and Bing AdCenter ). As of June 2012, Google AdWords prohibits the advertising of money lending services such as cash loans. This is in compliance with the clarification memo issued by the Insolvency and Public Trustee’s Office (IPTO) of Singapore, under the Ministry of Law, that lists the permitted and restricted media channels where members of Singapore Money Lenders Association can advertise. Since November last year, the IPTO states that licensed money lenders are permitted to advertise only in the following media: *online and print business directories *web sites owned by the money lenders *within the place of business of the money lenders Meanwhile, the following advertising channels are prohibited by the IPTO: *social media sites like Twitter and Facebook *sponsored links...

Google AdWords Keyword Auction Insights

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If you’re SpyFu or KeywordSpy, this might be a bad day, as Google’s basically doing what you’ve been doing all along, with its Keyword Auction Insights which accurately shows AdWords competitors of AdWords advertisers. Instead of using the Ad Preview and Diagnostic Tool or running a quick test query, Google AdWords now lets you see whom your keywords are competing with.  Select one and only one keyword at a time and view the report by dropping down the Keyword details menu. Auction Insights is right there. You can see on a keyword level the below five statistics: Average position Impression share Overlap rate (how often you and the competition impress simultaneously) Position above rate (this tells you how often your competition appeared above your ad in the results) Top of page rate (how often the ad was above the organic results and not to the side. It is the percentage of times that it appeared in top position out of all the times that it appeared,...

The Medicine Story: On Love and Forgiveness

A work colleague recounted the following story during our lunch today. I guess it’s worth sharing as we all need to let go and forgive from time to time.  "A boy was born to a couple after twelve years of marriage. They were a lovely couple and the boy was the apple of their eyes. When the boy was around two years old, one morning the husband saw a medicine bottle open. He was late for work so he asked the wife to cap the bottle and keep it in the cupboard. The mother, preoccupied in the kitchen, totally forgot the matter. The boy saw the bottle and playfully went to the bottle and, fascinated with its color, drank it all. It happened to be a poisonous medicine meant for adults in small dosages. When the child collapsed, the mother hurried him to the hospital, where he died. The mother was stunned. She was terrified how to face her husband. When the distraught father came to the hospital and saw the dead child, he looked at his wife and uttered just four words. ...

Memorable Goodbye Quotes

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1.   “How lucky I am to have known someone who was so hard to say goodbye to.” 2.   Husband: “Ayoko na! Sawang-sawa na ko! Lalayas na ko sa bahay na to!” Wife: “Ako rin! Sawang-sawa na rin ako! Kaya sasama ako sa yo!” 3. (From Gone With The Wind) Rhett Butler to Scarlet O’Hara: “My hand is no longer yours to cling to.” 4.   “To love and be together forever is the best thing. But if it doesn’t work out well, to love and let go is the next best thing.” 5.   “You never know what you have till you lose it. And once you lose it, you can never get it back.” – SNATCHER. 6.   “Where’s the good in goodbye when it means you’re not in my life?” 7.   “Saying goodbye is hard, but staying isn’t always better.” 8.   “Sometimes putting a period is better than putting a comma because it’s better to see a complete sentence than a hanging one that doesn’t make sense.” 9.   “Courage is measured equally by both holding on ...