Help Tips for Non-English PPC and SEO
In doing PPC and SEO, you would eventually want to explore new territory. And this would include employing other languages. But even in the age of Google Translate, mere translation does not guarantee success in selling your goods to other nationalities, lest you risk being swallowed alive by other companies who have better language departments. That is why it is important that you know the following tips so that your search marketing efforts do not get “lost in translation”. Carefully consider the language The closer you translate the better your chances of selling. So don’t just rely on a translate tool to do the dirty work for you. Make an effort to create selling text, as if you wanted to sincerely sell to your non-English speaking audience. How about the language of telenovelas for the Spanish set? Crazy as it may sound, it may actually work. In addition, look up potential foreign websites in a keyword research tool and look for the keywords they use. You will stumble upon n...