Zey Says

by Kara O. On an average day, performing a search on a keyword research tool like KeywordSpy for a PPC competitor can sometimes yield surprising results. Imagine searching for an advertiser that mainly sells wedding rings and bands and finding a keyword "wedding musician" on the list. Though it may look odd, appearance of the advertiser’s ad under such a keyword is a common phenomenon in the world of PPC. This type of keyword, of course, is known as a broad match keyword. Broad match keywords are related terms and phrases to keywords triggering an ad campaign or group. If the keywords for your ads are, for example, “rental cars in New York”, your ads may also appear for search results for "New York auto rentals". The advantage of broad match keywords are basically being able to reach more markets through related keywords for a given ad campaign. Since there could be related keywords that were not initially included in your ad group, this saves the advertiser the ti...

by Roi A. Since all that everybody seems to be talking about nowadays is the recession, does it follow that many Web sites, job-oriented ones especially, are putting out more than their usual budget for pay-per-click ads and SEO to lure in people looking for a job? In lieu of this, we at KeywordSpy thought of getting into a timely mode scan the job-oriented Web sites are advertising jobs and actually bidding for the keyword “jobs” and other those like it. And by using the Time Machine function, we will attempt to see if there is indeed a trend—if more companies have actually paid more for the keywords. Now, in the hunt for jobs, we are aware that there are many other keywords that are searched for. These include “jobs,” “job opportunities,” “job openings”, “hot jobs,” and so on. For this example though, we’re going to focus on the most common searched term of the lot, the short but straight to the point, “Jobs”. In doing so, we’d like to inform everyone that this would merely be a t...

by KC Ochoa Despite the economic crisis having a universal effect from the consumer to the business sector, online marketing remains a reliable media with which to maintain and promote a business. SEO and PPC advertising is still considered a far efficient and less expensive method than traditional marketing. It is critical, however, to make every penny and marketing effort count. Reevaluate: The convenience of PPC and SEO is the ability to track down the effects of your marketing efforts in a span of weeks or even days, compared to traditional media where you could lose hundreds of dollars before being aware of it. If your website is not ranking or your ad is not showing, you are still paying for expensive clicks that seldom convert into sales, those will be clear signs that something is wrong with your campaign. Restructure: Depending on the performance of your current ads or your website ranking, it is possible that a change in technique is necessary. Check if your bids are still at...