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Showing posts from September, 2008

Studying Historical PPC Ad Trends to Optimize Your Seasonal Ad Campaigns

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Nowadays, a lot of online businesses rely heavily on certain seasons for increased sales volume. As of this writing, the month of September for most industries indicate a significant time for sales --- it’s back-to-school in the US; it’s the early start of Halloween and Christmas preparation for Christian nations; it’s the beginning of vacation booking for some travel enthusiasts. If you are an online marketer that could benefit from such events, then you might just want to invest on the trend when the demand is in full bloom, because if you’re not prepared as a seasonal marketer, you will not reap the fruits of a demanding market during this buying season. Research and well-tested ad campaign techniques are keys to handling seasonal activities in the online market. So when seasonal advertising time is approaching, you should be equipped with the knowledge of knowing the profitable keywords from related websites around a month before the season. For example, you are planning to sell gi...

Web-based Keyword Tool, Better than Installed Keyword Software

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Just as there are “tails and heads” in coins; we have two major kinds of software for the keyword tools we are using in SEO: the web-based and the installed software. The web-based (also known as the “hosted” server) usually resides externally on ASP networks (Application Service Provider), while installed software (a.k.a. “in-house”) is being downloaded on one’s computer network. It is obvious in my title up there that I prefer to use web-based keyword tool, and let me clarify that I am writing in SEO perspective and not in a general IT concept. Allow me to justify my point by enumerating some advantages that I’ve found in using web-based keyword tools such as KeywordSpy.com . Here are important factors I have considered: No Additional Expenses When you purchase a traditional keyword software, you then need to host and install the software on a server. The set-up may have certain system requirements to integrate with your application, and most of the time, these involve the latest sy...