Studying Historical PPC Ad Trends to Optimize Your Seasonal Ad Campaigns
Nowadays, a lot of online businesses rely heavily on certain seasons for increased sales volume. As of this writing, the month of September for most industries indicate a significant time for sales --- it’s back-to-school in the US; it’s the early start of Halloween and Christmas preparation for Christian nations; it’s the beginning of vacation booking for some travel enthusiasts. If you are an online marketer that could benefit from such events, then you might just want to invest on the trend when the demand is in full bloom, because if you’re not prepared as a seasonal marketer, you will not reap the fruits of a demanding market during this buying season. Research and well-tested ad campaign techniques are keys to handling seasonal activities in the online market. So when seasonal advertising time is approaching, you should be equipped with the knowledge of knowing the profitable keywords from related websites around a month before the season. For example, you are planning to sell gi...